Sometimes the hardest thing to do when you are running your business day to day is to step back and tell your customers what you do and what is unique about your business. LSEB Web can work with you to structure and create your website information.
Web statistics show that the average visitor spends less than 30 seconds on a web page.
When looking at a website visitors don’t read the content they scan it, trying to find the 1 thing they are after.
Your website content must catch the eye as well as appealing to their needs and desires of your visitors. A site, is visited, with a clear objective in mind and the aim is to enable them to do this quickly and easily.
Well written and helpful content can determine how long a customer stays on your site. It will also influence your customer’s decision about whether to buy.
Will they scroll down to read your content? Customers will do so if it is of interest to them, is worth their while to do so and will not take up too much of their time.
Good content is an important part of the usability of the site as well as increasing search engine rankings.